To appear on your SERPs, Google needs to know what your site is about. Your title tag is the title of your pages and must appear in the search results.
The use of certain keywords in the title (page title) makes it easier for search engine crawlers to understand your website. It is also a good idea to work on your target keyword headings on websites to ensure that you reflect the great content of your pages.
Writing alt attributes on images keeps your site in line with WCAG (Web Content Accessibility Guidelines). Google says when creating alt text that it focuses on creating useful, informative content that uses keywords in the context of page content. Google says however to avoid slicing alt attributes with keywords and keyword stuffing as this can lead to a negative user experience.
Before you think about making technical tweaks to place keywords, you must create content that Google wants to rank. The first step to creating high-quality content is selecting relevant keywords and topics. The goal is to understand the users of the content and to be able to optimize your keywords so that they match the content of the site.
On-Page SEO includes all elements of the website itself that contribute to communicating with Google through the site. On-Page SEO focuses on things such as site speed, site map crawling, indexing, rendering, engagement, user experience, and website architecture.
Technical SEO optimization focuses on the entire website, in other words, while page optimization concentrates only on specific URLs.
On-page factors include your technical setup, the quality of your code, textual and visual content, and ease of use of your website. This includes access to the website, page speed, optimized content, keywords, title tags, alt-text, and the list goes on and on.
This way, you won’t miss an opportunity to optimize your website or blog entry. Small changes to parts of your site may seem like incremental improvements, but combined with other tweaks, they can have a tangible impact on the user experience and performance of your pages in organic search results. If you take the time to optimize several different ranking factors, your rankings in search results will improve, making your site more competitive and harder to beat.
Now that you are familiar with many of the topics mentioned, they are essential ingredients for any website – but you cannot make the most of them. On this page, we will talk about On-Page SEO (page optimization) more so that you can maximize your efforts and see the best results.
On-page SEO (or Site SEO) is the process of optimizing the different front-end and back-end components of your website so it is higher in search engines and generates new traffic. On-page optimization is about making your website more useful and valuable to users, improving your ranking and visibility in Google, Bing, and other search engines. SEO components on the page include content elements, site architecture elements, and HTML elements.
Page contents inform search engines and readers about your website and your company. In this section, we focus on producing high-quality site content that benefits visitors and tells Google that your site has added value.
Generally, the actual content of a page is called “Content,” but often marketers use the term “Content” to refer to the page’s main text. Write content associated with words on your website and keywords in your metadata.
Google looks at the content of your pages to see if it is relevant to the results of a search. Google will update its algorithm as it understands the intentions of searchers and delivers search results that meet their needs. Google searches for relevant search results for each query, and its algorithm also searches for other relevant content on the page.
Internal linking is the process of linking to other helpful pages on your website. Linking internal blog pages is an important step to improve the crawlability of your pages. Linking other reputable websites to your pages can help search engines show that your pages are highly regarded by others.
There are billions of websites online, which means that search engine algorithms have to sort an enormous amount of data to organize web content and provide users with content that appeals to most users. Navigating web pages is important to help visitors find the content they want.
Whether you’re reading a blog post or looking at a product page, people will search your content. As a small bonus, the more people see and share your content on social media, the better chance you have of gaining backlinks. Things like backlinks to other websites mentioned in social media brands and shares can have both direct and non-direct effects on location rankings and SERP.